The Jacksonville CEO Soak is a corporate version of the Ice Bucket Challenge engaging corporate leadership to get soaked while raising money to benefit The ALS Association Florida Chapter. Jacksonville executive leaders that commit to being a “Soakee” will raise awareness and funds for ALS patient care, research and advocacy – providing critical support to ALS families. It will all culminate at TIAA Bank Field - North End Zone Spa & Cabana area where the "Soakee" will be soaked in their work attire. This is a great incentive to engage your employee base along with your personal and professional networks. Who wouldn't want to help their boss fundraise to see them get soaked!?